5 Trends That Influenced the eCommerce Market in India, in 2014

The eCommerce industry in India has seen a remarkable boon, with the introduction of a great number of online retail stores, in the past few years. Moreover, through clever and rigorous promotional campaigns, these online stores have managed to tap into a large part of the Indian populace, which has gradually opened up to the concept of online shopping, and is finally letting go of their so called “cant-touch-wont buy” mentality. In fact, as per Flipkart, 2013 saw almost 80% increase in the eCommerce business in India. However, the emergence of so many eCommerce firms has created a cut-throat competition in the web market, forcing these online retailers to introduce new strategies and services, to not only lure in more customers, but to also keep them interested and invested in their brand for a longer time.

For this precise reason, the year 2014 saw the advent of a string of new trends, which played a notable role in increasing the popularity and reach of many eCommerce biggies like Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, among many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to increase their customer base, by huge numbers.

Mobile Shopping

This concept was introduced as an extension of websites going responsive, I.e mobile and tablet friendly. Since more number of Indians have access to cell phones as compared to computers and laptops, mobile shopping was a trend that definitely held enough appeal to coax customers into doing their shopping from online retailers.

Same Day Shipping Policy

One of biggest downsides of online shopping is the amount of time it takes for the product to reach the customer. To counter this issue, many online retailers introduced the ‘Same Day Shipping’ policy on a whole range of products to pacify this particular customer woe. If the users knew that their product would be shipped on the same day as it was ordered, they were more likely to shop from the website that offered this service, rather than from those which didn’t.

Quality, Target-Driven Content

After Google made it compulsory for eCommerce websites to include only exclusive content which was relevant to the products and services being offered by them, majority of the retailers were forced to include quality content in the form of original blog posts and videos on their websites, in order to enable better link-building and improve their search engine rankings.

Cash On Delivery Policy

Perhaps the most popular trend among all, the introduction of the cash-on-delivery policy was a daring move adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not comfortable with net banking, this policy also provided a testament for the authenticity of the website and its products.

Big Money-Saving Shopping Festivals

Although they are not an entirely new concept, the online shopping festivals were still one of the biggest baits when it came to pulling in customers to various eCommerce retailers. By offering attractive discounts and sale offers, especially during festival seasons, many of the big online stores like Flipkart, Amazon and SnapDeal drew in huge numbers of online shoppers to their websites, in 2014.

Apart from these, there were other small yet consequential trends that made 2014 a good year for the eCommerce industry in India. All in all, it is safe to say that the introduction of new trends, combined with the positive attitude of people towards online shopping, will certainly bode well for our growing eCommerce market in the coming years.

Magento – Extending eCommerce Beyond the Conventional

The internet has completely changed the lives of people all around the globe. Starting as a quick and reliable source of communication, it has now acquired a reputation of all-round assistance tool – offering almost every solution to the daily needs of the people. With the rising dependency of the people on the World Wide Web, the internet’s role in business operations and marketing has also increased. Companies worldwide now depend upon the internet for reaching to their customers, and for sales and profitability.

The introduction of eCommerce, or online shopping, has revolutionized not only business sales and marketing concepts, but has also changed the preferences and habits of the users and consumers. Since the dawn of 21st century, millions of people worldwide have switched to online shopping, owing to the convenience and facilities offered by it. With new advancements in the field of web development and designing, it has become very easy these days to create an appealing and highly user friendly shopping portal.

One of the most popular and highly used eCommerce development platforms in all parts of the world is Magento. The software has become the first choice of web developers across the globe, and the reasons are simply too many. Some of the amazing features which make Magento a premier eCommerce development platform are discussed here.

No Limits to Creativity

Magento was designed to meet the contemporary and dynamic needs of the businesses, and this is why it offers a limitless approach to designing and development. The software offers endless features and facilities to assist in getting the best shopping portal for any kind and size of business. It provides a user friendly interface, and drag and drop features for quick and smart web development. The ease of access and use offered by Magento is what has made it a popular choice amongst companies and developers.

Versatility in Use

With Magento, possibilities are simply unlimited. The software enables you to create a series of applications and portal for eCommerce and online marketing. Not only the shopping portal or website, the platform is a perfect way to create payment gateways, product catalogues and other contemporary marketing tools. The software is easy to use, and versatile in its approach. With smart Magento developers, you can enjoy incredible shopping portals, product catalogues etc. There are a number of outsourcing companies offering effective Magento development services for businesses of all kind.

Integrations and Add-Ons

Magento CE offers a ton of third-party integrations. You’ll find lots of free add-ons (as of the date of this article, there were around 840), including a MailChimp integration and the Facebook Connect and Like Free integration. Additional fee-based extensions can run from 99ยข up to $8000.

Payment Processing

Magento integrates with a slew of payment gateways, including PayPal, Authorize.net, and 2Checkout. While you can accept purchase orders and money orders with Magento CE, you won’t be able to offer gift cards or store credits.

Search Engine Optimization

One of the amazing features of Magento that makes it a popular choice worldwide is its SEO friendly development structure. Businesses undertake search engine optimization activities to gain a higher visibility and outreach over the internet. Magento forms the base of internet marketing strategy by supporting SEO friendly development structure. Websites created with the help of Magento have the necessary elements and structure to get higher search engine result rankings. These portals can be pushed to excellent results with smart internet marketing efforts.

All these features and advantages make Magento a perfect choice for your business’s eCommerce portal. You can find a reliable company online and get excellent results at highly competitive prices. Get an enhanced outreach and increased profitability with an online shopping portal developed on Magento.

Ecommerce Website Design Helps Add Revenue to Your Business

These days, every business wants to go global. Gone are the days when a business only used to sell in a confined geographical region. The introduction of ecommerce web development has allowed businesses to grow beyond boundaries and market their products and services to customers they could have never imagined before. This had led to an enormous increase in their revenues and growth in their popularity. The major reason behind this is this age of connectivity. Professional websites and social media have connected businesses to their customer bases like never before.

There are more ways to interact with customers and sell them products and services directly. Ecommerce websites have made this possible and have added tremendously to the expansion of businesses. With an online shopping portal, a business can not only dream to sell their products beyond seven seas but also realize that dream. This has multiplied revenue means incredibly and has allowed businesses to spread their functionality and their domain of expertise.

For example, a company that was making only paper till a year ago can now make other stationary items too, thanks to the quadrupled sales after getting an eCommerce website built. This way they have increased their domain of expertise. With the exponentially increased income from that multiplied product range, they can now think of venturing beyond their geographical boundaries and open offices, factories and outlets in different cities and even different countries. Such is the power and reach of eCommerce in today’s world.

Ecommerce web development is something you may have to invest in heavily in the beginning, but it also pays its dividends. If done properly, the same website that is built by investing good money in it can recover its money and break even within the first year, or even months. Now, what does “doing properly” mean? This means that you should never compromise on quality for the sake of cost. If adding a few dollars adds class and value to the website, then you should not hesitate for even a bit. You should never hold yourself back from splashing the cash for providing better user interface and user experience to your customers who will be using the website. You must ensure that the eCommerce website is highly user-friendly and everything they need while buying is available right there in front of their eyes. A good layout and a plethora of options and tools is always a plus.

That said, you must also first decide wisely whether your business needs an ecommerce site at all. In some cases, a well-built and simple mobile website will suffice, so it is better to research and find out what suits your business best. However, if you do eventually decide to go for ecommerce web development then make sure you make the website worth it.