Four Useful Ecommerce Web Design Tips

Ecommerce web design involves exchange of business related information through both an Electronic Data Interchange and other internet based technologies. A unique aspect of this kind of exchange of business information is that everything is done without needing to use any paper. Of late, Ecommerce has become a vital part of modern internet usage. This particular type of commerce allows you to do business over the internet with the help of a computer that is linked to other computers. When all these computers are linked together a network is created.

The nice thing about conducting commerce via the internet is that it allows you to do shop online and you can also download as well as sell software online. The best part about Ecommerce is that it allows you to do business on a global level. This concept involves doing business quickly and with greater efficiency. Today, businesses are run online and it is also no longer necessary to have a brick and mortar store to do business.

Here are a few useful Ecommerce web design tips that you will do well to follow.

Pay attention to customers

The first important aspect of such design requires you to pay special attention to your customers. Customers who visit your website will want to find what they are looking for without too much fuss or bother. One design tip that can help your business succeed is that of highlighting a few of your products with a basic flash introduction. In addition, you should also do your best to make your special products stand out.

Focus on usability

Secondly, focus mainly on usability. A good Ecommerce web design is one that makes it easy for customers to move from one product to another. It is therefore necessary for you to make sure that the customer has an option of adding and deleting items easily, and furthermore, you also need to make their shopping experience easy and more user-friendly.

Cross-selling

Thirdly, you have to take full advantage of cross-selling. This will help you increase the average sale per customer/visitor. You should do your best to offer products that complement each other. You should try to cross sell products by suggesting complementary items but without disrupting the shopping experience.

Provide more options to your customer

Fourthly, you should allow guests to checkout items without making them first sign in to their account. The more options you give to your customer the more likely it is that they will buy from you. Finally, you should make your website secure and safe. Good Ecommerce web design requires use of the right Secure Sockets Layer or SSL for greater website security.

5 Trends That Influenced the eCommerce Market in India, in 2014

The eCommerce industry in India has seen a remarkable boon, with the introduction of a great number of online retail stores, in the past few years. Moreover, through clever and rigorous promotional campaigns, these online stores have managed to tap into a large part of the Indian populace, which has gradually opened up to the concept of online shopping, and is finally letting go of their so called “cant-touch-wont buy” mentality. In fact, as per Flipkart, 2013 saw almost 80% increase in the eCommerce business in India. However, the emergence of so many eCommerce firms has created a cut-throat competition in the web market, forcing these online retailers to introduce new strategies and services, to not only lure in more customers, but to also keep them interested and invested in their brand for a longer time.

For this precise reason, the year 2014 saw the advent of a string of new trends, which played a notable role in increasing the popularity and reach of many eCommerce biggies like Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, among many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to increase their customer base, by huge numbers.

Mobile Shopping

This concept was introduced as an extension of websites going responsive, I.e mobile and tablet friendly. Since more number of Indians have access to cell phones as compared to computers and laptops, mobile shopping was a trend that definitely held enough appeal to coax customers into doing their shopping from online retailers.

Same Day Shipping Policy

One of biggest downsides of online shopping is the amount of time it takes for the product to reach the customer. To counter this issue, many online retailers introduced the ‘Same Day Shipping’ policy on a whole range of products to pacify this particular customer woe. If the users knew that their product would be shipped on the same day as it was ordered, they were more likely to shop from the website that offered this service, rather than from those which didn’t.

Quality, Target-Driven Content

After Google made it compulsory for eCommerce websites to include only exclusive content which was relevant to the products and services being offered by them, majority of the retailers were forced to include quality content in the form of original blog posts and videos on their websites, in order to enable better link-building and improve their search engine rankings.

Cash On Delivery Policy

Perhaps the most popular trend among all, the introduction of the cash-on-delivery policy was a daring move adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not comfortable with net banking, this policy also provided a testament for the authenticity of the website and its products.

Big Money-Saving Shopping Festivals

Although they are not an entirely new concept, the online shopping festivals were still one of the biggest baits when it came to pulling in customers to various eCommerce retailers. By offering attractive discounts and sale offers, especially during festival seasons, many of the big online stores like Flipkart, Amazon and SnapDeal drew in huge numbers of online shoppers to their websites, in 2014.

Apart from these, there were other small yet consequential trends that made 2014 a good year for the eCommerce industry in India. All in all, it is safe to say that the introduction of new trends, combined with the positive attitude of people towards online shopping, will certainly bode well for our growing eCommerce market in the coming years.

Introduction to Ecommerce Website

We may all be familiar with the term “website” and even a small child can give a satisfactory explanation for this term. Since the internet is more popular than ever before, there are many different types of websites intended for various purposes. There are corporate websites, personal websites, corporate blogs, personal blogs, promotional websites, and news websites. A very unique and highly effective version of a website is the E-commerce website or ecommerce shopping cart.

A great way to create an online store is to create an e-commerce website using the following tools: e-commerce mall software, ecommerce website builders, and e-commerce shopping cart hosting software. These three tools will guide you to create the best ecommerce software for you and your business needs. An ecommerce website also known as e-shopping, is a site that allows the user to buy and sell various products over an electronic service, for example the internet.

The internet is a essentially a marketing tool. If you use this to your advantage, you will succeed in selling any/all products. Consider this, how else would you advertise your products? Maybe via the newspaper, this for all intensive purposes is just as good as the internet. But, the internet is in face better. It is more efficient and easier than posting your products in a simple newspaper.

It is a good idea to expand one’s horizons. And those horizons include the world wide web. If anyone wants their business to maintain a higher buyer ratio, then an ecommerce website is simply the way to go. This is possible with the best and most reliable ecommerce website builders to make it easier. With an ecommerce website the administrator of the site has the ability to use electronic funds transfer to their advantage. Examples of this include payment gateways like: PayPal, Authorize.net, and/or Google Checkout just to name a few. These gateways must be installed into the software before you begin.