5 Trends That Influenced the eCommerce Market in India, in 2014

The eCommerce industry in India has seen a remarkable boon, with the introduction of a great number of online retail stores, in the past few years. Moreover, through clever and rigorous promotional campaigns, these online stores have managed to tap into a large part of the Indian populace, which has gradually opened up to the concept of online shopping, and is finally letting go of their so called “cant-touch-wont buy” mentality. In fact, as per Flipkart, 2013 saw almost 80% increase in the eCommerce business in India. However, the emergence of so many eCommerce firms has created a cut-throat competition in the web market, forcing these online retailers to introduce new strategies and services, to not only lure in more customers, but to also keep them interested and invested in their brand for a longer time.

For this precise reason, the year 2014 saw the advent of a string of new trends, which played a notable role in increasing the popularity and reach of many eCommerce biggies like Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, among many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to increase their customer base, by huge numbers.

Mobile Shopping

This concept was introduced as an extension of websites going responsive, I.e mobile and tablet friendly. Since more number of Indians have access to cell phones as compared to computers and laptops, mobile shopping was a trend that definitely held enough appeal to coax customers into doing their shopping from online retailers.

Same Day Shipping Policy

One of biggest downsides of online shopping is the amount of time it takes for the product to reach the customer. To counter this issue, many online retailers introduced the ‘Same Day Shipping’ policy on a whole range of products to pacify this particular customer woe. If the users knew that their product would be shipped on the same day as it was ordered, they were more likely to shop from the website that offered this service, rather than from those which didn’t.

Quality, Target-Driven Content

After Google made it compulsory for eCommerce websites to include only exclusive content which was relevant to the products and services being offered by them, majority of the retailers were forced to include quality content in the form of original blog posts and videos on their websites, in order to enable better link-building and improve their search engine rankings.

Cash On Delivery Policy

Perhaps the most popular trend among all, the introduction of the cash-on-delivery policy was a daring move adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not comfortable with net banking, this policy also provided a testament for the authenticity of the website and its products.

Big Money-Saving Shopping Festivals

Although they are not an entirely new concept, the online shopping festivals were still one of the biggest baits when it came to pulling in customers to various eCommerce retailers. By offering attractive discounts and sale offers, especially during festival seasons, many of the big online stores like Flipkart, Amazon and SnapDeal drew in huge numbers of online shoppers to their websites, in 2014.

Apart from these, there were other small yet consequential trends that made 2014 a good year for the eCommerce industry in India. All in all, it is safe to say that the introduction of new trends, combined with the positive attitude of people towards online shopping, will certainly bode well for our growing eCommerce market in the coming years.