Dos and Dont’s of Ecommerce Solutions

Ecommerce has gained popularity in past couple of years because of its availability and user-friendliness on the internet. However, if you are considering getting best ecommerce solution, you have to take care of some dos and dont’s of ecommerce solution:

Do’s of ecommerce solution

It is recommended that the process of buying products online, adding items to cart and check out must be easy and user-friendly. The number of clicks from selecting the product till the time payment is made must be less, as sometimes potential customers lose their patience if they have to go through various complex tasks for making purchase online. It is recommended to provide step by step instructions on how to proceed to purchase online. This is going to help customers a lot.

The information on the website must be kept simple and precise- which customers can easily understand, such as price description, shipping details and price information must be displayed clearly on the website. The graphics used for displaying the products must be matching with the actual products so that customers are able to get an idea of what they are going to get afterwards.

In case, some products are out of stock, the information must be provided to the customers on the home page or along with the product details. Some ecommerce solution provides the information at the time of check out which may leave the customers frustrated and they will never return on your website.

Dont’s of ecommerce solution

It is recommended not to use heavy files for making the display of the products as they will take time to load and people may not wait for long to watch and select the product. It is directly associated with the performance of the website and it takes time to load a page.

You must not use any splash page for an introduction to the website as people will just close them and they will be lost in finding the actual website. This is the worse ecommerce solution provided.

It is not recommended to use frames for the navigating the products. Some people use old computers which restrict the frames and hence these potential customers will not be able to see the products on your website and hence hampers the business online. In order to give the proper directions; it is recommended to name the links properly on the website so that visitors are able to figure out where they will land on clicking these links.

Above mentioned are some of the rules and tips to get a best ecommerce solution for your website and hence business. It is suggested that you need to research more on ecommerce solutions available so that you can get better results. There are various websites available which offer you affordable ecommerce solutions. You can get in touch with some of them and make your decision so that the products and services can be sold online. Every business is based on some strategies and for making your business successful online, you have to follow some set of rules and instructions.

5 Trends That Influenced the eCommerce Market in India, in 2014

The eCommerce industry in India has seen a remarkable boon, with the introduction of a great number of online retail stores, in the past few years. Moreover, through clever and rigorous promotional campaigns, these online stores have managed to tap into a large part of the Indian populace, which has gradually opened up to the concept of online shopping, and is finally letting go of their so called “cant-touch-wont buy” mentality. In fact, as per Flipkart, 2013 saw almost 80% increase in the eCommerce business in India. However, the emergence of so many eCommerce firms has created a cut-throat competition in the web market, forcing these online retailers to introduce new strategies and services, to not only lure in more customers, but to also keep them interested and invested in their brand for a longer time.

For this precise reason, the year 2014 saw the advent of a string of new trends, which played a notable role in increasing the popularity and reach of many eCommerce biggies like Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, among many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to increase their customer base, by huge numbers.

Mobile Shopping

This concept was introduced as an extension of websites going responsive, I.e mobile and tablet friendly. Since more number of Indians have access to cell phones as compared to computers and laptops, mobile shopping was a trend that definitely held enough appeal to coax customers into doing their shopping from online retailers.

Same Day Shipping Policy

One of biggest downsides of online shopping is the amount of time it takes for the product to reach the customer. To counter this issue, many online retailers introduced the ‘Same Day Shipping’ policy on a whole range of products to pacify this particular customer woe. If the users knew that their product would be shipped on the same day as it was ordered, they were more likely to shop from the website that offered this service, rather than from those which didn’t.

Quality, Target-Driven Content

After Google made it compulsory for eCommerce websites to include only exclusive content which was relevant to the products and services being offered by them, majority of the retailers were forced to include quality content in the form of original blog posts and videos on their websites, in order to enable better link-building and improve their search engine rankings.

Cash On Delivery Policy

Perhaps the most popular trend among all, the introduction of the cash-on-delivery policy was a daring move adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not comfortable with net banking, this policy also provided a testament for the authenticity of the website and its products.

Big Money-Saving Shopping Festivals

Although they are not an entirely new concept, the online shopping festivals were still one of the biggest baits when it came to pulling in customers to various eCommerce retailers. By offering attractive discounts and sale offers, especially during festival seasons, many of the big online stores like Flipkart, Amazon and SnapDeal drew in huge numbers of online shoppers to their websites, in 2014.

Apart from these, there were other small yet consequential trends that made 2014 a good year for the eCommerce industry in India. All in all, it is safe to say that the introduction of new trends, combined with the positive attitude of people towards online shopping, will certainly bode well for our growing eCommerce market in the coming years.

Modern Ecommerce Impact

The impact of ecommerce web is having an extensive effect on all areas of human thought and endeavor. In the past, access to information was through offline channels such as newspapers, books, periodicals and television. Since the introduction of the internet, the ability to search “on the fly” is replacing the channels and speed at which information can be accessed. Consumers now face an abundance of choice and can make more informed decisions as a consequence. This not only shapes consumer preferences and sociological trends, it shortens product life cycles and provides more collective power to the consumer.

Social Networking is a phenomenon that has emerged due to the growth of the internet and as a consequence of the impact of the internet. With internet review sites and bulletin boards providing free channels to discuss products and business policy, consumers now have a framework to investigate and make more informed consumer decisions. This affects businesses who have traditionally neglected consumer feedback. As people become more informed and at a faster pace, companies must become more responsive to consumer demands or risk losing market share to organizations that are more responsive.

The impact of ecommerce web now necessitates faster and more functionally robust computers to handle broadband and data transfer rates. As infrastructure rises to meet the needs of streaming media, new software, hardware and components are required to cater to modern surfing demands. This has shortened the life cycle of home computer users who now find built times for new and more advanced machines accelerating at an unprecedented pace.

The impact of ecommerce web is extending to all industries and sectors. Businesses that have traditionally functioned under a bricks and mortar structure are now finding that new competition is emerging in the virtual space. Faster, more efficient and cost-effective structures are reshaping organizations and creating a dimensional shift in the way business is conducted. Online banking is replacing customer support staff in the banking industry and utility companies now actively encourage the payment of bills over the internet. Basic everyday needs can be conducted electronically, including basic shopping requirements. This frees up time and improves the quality of life for all participants.

Irrespective of the industry you work in, the impact of ecommerce web is here to stay. As new and more efficient processes are developed, businesses will migrate their operations and adapt their business models to resonate with the target audience. The pace of development is set to continue in the years to come.