Questions to Ask Yourself When Setting Up eCommerce

With the release of every new technology, a new way to attract and retain customers is simultaneously born. Try explaining to someone before the introduction of smart phones and tablets, that one day they will be able to buy products not only from the comfort of their own PC at home, but also in public transport, while waiting for an appointment at the doctor’s office, or even on a treadmill at the gym. And with the recent introduction of wearable technology such as Google Glass among others, the eCommerce experience and shopper behavior is only going to further evolve.

When eCommerce first began to take off, typically the shopper would order a product online and wait four to six weeks for it to arrive. Today that model has been reversed. Individuals preview a number of different products on a number of different devices, reserving or buying online but picking the product up in person. It is killing two birds with one stone so to say. The shopper looks at merchandise when it’s convenient for them without having to take time out from their schedule to visit a store, not to mention eliminating the shipping and handling process completely.

Questions, Questions, Questions

If you are a retailer who is reading this, naturally you are concerned, quite discombobulated, and have many questions in respect to how you will keep up with the never ending cycle of technological advancements and fluctuating shopper behavior:

• Am I effectively engaging my target audience and how much should I invest in it?
• Am I getting the most use out of my customer databases?
• How can I predict customers’ behavior?
• How can I offer customers the products they want but weren’t aware of the fact until they were shown to them?
• What can I do to improve my online business’ visibility?
• How user friendly is my on-line platform?
• How can I increase the number of visitors to my site and keep them there for longer than 10 seconds?

Who holds the key?

The best ally a retailer of any product can have against volatility in today’s market is a reliable technology partner who is constantly informed about the changing market trends and is always able to offer the right solutions at the right time, before it is too late! There is a reason for the saying, “Knowledge is power.”

eCommerce and client orientation. How to combine two terms?

The rapidly transforming industry makes a retailer confront the issue of how to stay relevant and keep pace in such situation. Moreover new tendencies and technologies that appeared recently the entrepreneur pay more attention to client orientation of their services. For example would you really buy new iPhone or MacBook if you had to lose half an hour of your expensive time while searching on their tangled website? I bet that you won’t. That’s why Apple services is extremely client oriented and even intuitive. As you may notice from your personal experience this approach works for both small firms and international enterprises. Isn’t it sweet when you come to a coffee shop next to your door and the barista knows which syrup you like the most in your latte? It is easy to focus business philosophy on the client’s needs when online shopping is not an option for your business. But now the status quo has changed.

So what is the most challenging point of eCommerce client orientation? To fit demands of the client you definitely should think of device diversity that is in every-day use. Think of it: even if your website is profitable, at some point your user will stand up from his PC and move along with his smartphone or tablet in hand that’s where all the troubles start for you. The chinese say: A good client doesn’t change shop in three years, a good shop doesn’t change clients in three years. So let’s see what is the best option for you to follow. OmniChannel is the key to your client’s heart and wallet. One of the ways to explain OmniChannel is: cross channel being done well’. But real OmniChannel goes well beyond this definition it’s not only understanding of customer needs it’s predicting of what your user has in mind. Allow customers to own their data and experience, then give them the ability to use it to guide creation and context of every future experience and you’ll reap the harvest of your efforts.

How To Choose A Good eCommerce Website Development Company

In order to create a successful and efficient online store you need assistance from eCommerce web developers that will assist you in the creation of your website keeping in mind all the factors required to fetch maximum profits and boost sales. Below are the main aspects that should be considered by every website owner before hiring an eCommerce web designing company –

1. GO FOR SPECIALIZED COMPANIES – An eCommerce website is a long-term project and requires continuous support with regular addition and removal of items from the stock, price changes and introduction of various deals and discounts. This work can be done efficiently by people who have expertise and detailed knowledge of your website and its content. Hence go for website companies who have already specialized in this field instead of freelancers or acquaintances. Try to choose a reputable company for your work because companies having good name in the market are always determined towards satisfying their clients.

2. DEADLINES AND TIME-FRAMES – You must make sure that the developers hired by you will be able to complete the assigned work within the time-frame and provide you with the product within the specified date. In the current scenario time is money and no one is going to wait for a long time for your website to launch.

3. COST ESTIMATION – Before getting into any kind of commitment as the company to be transparent about the cost that will be involved. Prefer a company that offers additional services like graphic design, web hosting, copy writing etc. without any hidden charges. These kind of additional services are a godsend for people wishing to come up as a leading store on the on-line platform. Make sure that the service you get is worth every penny invested by you.

4. EXPERTISE AND SAMPLE WORK – Look for the reputable web development companies in your area and when you meet them ask for the reviews and go through their sample work before any final commitment. Also make sure that the company uses the best technology and the best eCommerce website development software. Go through the sample work of at least 2-3 different companies and compare their work before finalizing any of them. Talk to the people who have previously worked with that company and find out about their credibility of their services.

5. LOOK FROM THE USER POINT OF VIEW – Do not only look at only the quality of design your website after it has been created but go through its functionality from a user’s point of view. Check the portfolio and their client and user’s feedback about the kind of services they are providing.The most creative, flexible and reputed one will finally lead to the most efficient and best eCommerce web design for your website.

6. TRAINING AND SUPPORT – Make sure that you have the access to your website’s content 24/7 and you are able to update it personally from time to time. This will need you to have some kind of training which should be provided as a support from the website development company. A good website development company always makes sure that the final product delivered to you is fully customized.

The Roles of Ecommerce

The introduction of Internet has brought about innovations not only in recreational aspect of life but in business as well. Marketing and acquisition of goods and services through the use of computer is now possible because of the Internet. This way of enterprising is known as the electronic commerce or ecommerce. Other business dealings like financial transaction, advertising, and correspondence also take place.

Anyone who wanted to have an on-line business can have his own website. Ecommerce website design became well known with the advancement of security protocols. There are several companies that endeavor ecommerce website design.

A scheme of the website should be structured primarily before consulting any ecommerce website design company. One should have a clear idea as to the mechanism of his online business for his own website. The design of the website must include the site’s purpose and merchandising plan. It should be comprehensive and navigable for customers. Extravagant designs must be avoided in order to maintain the attention of the consumers on the products being marketed.

The electronic commerce software performs an important role for the profitable utilization of the electronic commerce website. The software generally requires a membership of modern ecommerce so that an individual can carry out ecommerce lawfully. For security purposes regarding the purchasing of goods through credit cards, Secure Sockets Layer or SSL are use. By way of SSL, one can identify whether the website is accurate with the declarations it attested. In addition, SSL encrypt the credit card numbers so as to protect the credit card owner from unwanted and concealed transactions of other people. The transmitted data cannot be falsified or corrupted.

Because of the economical attributes of electronic commerce, the demand for ecommerce website design rises. Furthermore, the purchasing via the electronic commerce website has attained a stable increase in the recent years. Hence, electronic commerce became an important part of our life, for it represents a new livelihood.