5 Trends That Influenced the eCommerce Market in India, in 2014

The eCommerce industry in India has seen a remarkable boon, with the introduction of a great number of online retail stores, in the past few years. Moreover, through clever and rigorous promotional campaigns, these online stores have managed to tap into a large part of the Indian populace, which has gradually opened up to the concept of online shopping, and is finally letting go of their so called “cant-touch-wont buy” mentality. In fact, as per Flipkart, 2013 saw almost 80% increase in the eCommerce business in India. However, the emergence of so many eCommerce firms has created a cut-throat competition in the web market, forcing these online retailers to introduce new strategies and services, to not only lure in more customers, but to also keep them interested and invested in their brand for a longer time.

For this precise reason, the year 2014 saw the advent of a string of new trends, which played a notable role in increasing the popularity and reach of many eCommerce biggies like Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, among many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to increase their customer base, by huge numbers.

Mobile Shopping

This concept was introduced as an extension of websites going responsive, I.e mobile and tablet friendly. Since more number of Indians have access to cell phones as compared to computers and laptops, mobile shopping was a trend that definitely held enough appeal to coax customers into doing their shopping from online retailers.

Same Day Shipping Policy

One of biggest downsides of online shopping is the amount of time it takes for the product to reach the customer. To counter this issue, many online retailers introduced the ‘Same Day Shipping’ policy on a whole range of products to pacify this particular customer woe. If the users knew that their product would be shipped on the same day as it was ordered, they were more likely to shop from the website that offered this service, rather than from those which didn’t.

Quality, Target-Driven Content

After Google made it compulsory for eCommerce websites to include only exclusive content which was relevant to the products and services being offered by them, majority of the retailers were forced to include quality content in the form of original blog posts and videos on their websites, in order to enable better link-building and improve their search engine rankings.

Cash On Delivery Policy

Perhaps the most popular trend among all, the introduction of the cash-on-delivery policy was a daring move adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not comfortable with net banking, this policy also provided a testament for the authenticity of the website and its products.

Big Money-Saving Shopping Festivals

Although they are not an entirely new concept, the online shopping festivals were still one of the biggest baits when it came to pulling in customers to various eCommerce retailers. By offering attractive discounts and sale offers, especially during festival seasons, many of the big online stores like Flipkart, Amazon and SnapDeal drew in huge numbers of online shoppers to their websites, in 2014.

Apart from these, there were other small yet consequential trends that made 2014 a good year for the eCommerce industry in India. All in all, it is safe to say that the introduction of new trends, combined with the positive attitude of people towards online shopping, will certainly bode well for our growing eCommerce market in the coming years.

How To Choose A Good eCommerce Website Development Company

In order to create a successful and efficient online store you need assistance from eCommerce web developers that will assist you in the creation of your website keeping in mind all the factors required to fetch maximum profits and boost sales. Below are the main aspects that should be considered by every website owner before hiring an eCommerce web designing company –

1. GO FOR SPECIALIZED COMPANIES – An eCommerce website is a long-term project and requires continuous support with regular addition and removal of items from the stock, price changes and introduction of various deals and discounts. This work can be done efficiently by people who have expertise and detailed knowledge of your website and its content. Hence go for website companies who have already specialized in this field instead of freelancers or acquaintances. Try to choose a reputable company for your work because companies having good name in the market are always determined towards satisfying their clients.

2. DEADLINES AND TIME-FRAMES – You must make sure that the developers hired by you will be able to complete the assigned work within the time-frame and provide you with the product within the specified date. In the current scenario time is money and no one is going to wait for a long time for your website to launch.

3. COST ESTIMATION – Before getting into any kind of commitment as the company to be transparent about the cost that will be involved. Prefer a company that offers additional services like graphic design, web hosting, copy writing etc. without any hidden charges. These kind of additional services are a godsend for people wishing to come up as a leading store on the on-line platform. Make sure that the service you get is worth every penny invested by you.

4. EXPERTISE AND SAMPLE WORK – Look for the reputable web development companies in your area and when you meet them ask for the reviews and go through their sample work before any final commitment. Also make sure that the company uses the best technology and the best eCommerce website development software. Go through the sample work of at least 2-3 different companies and compare their work before finalizing any of them. Talk to the people who have previously worked with that company and find out about their credibility of their services.

5. LOOK FROM THE USER POINT OF VIEW – Do not only look at only the quality of design your website after it has been created but go through its functionality from a user’s point of view. Check the portfolio and their client and user’s feedback about the kind of services they are providing.The most creative, flexible and reputed one will finally lead to the most efficient and best eCommerce web design for your website.

6. TRAINING AND SUPPORT – Make sure that you have the access to your website’s content 24/7 and you are able to update it personally from time to time. This will need you to have some kind of training which should be provided as a support from the website development company. A good website development company always makes sure that the final product delivered to you is fully customized.

eCommerce Programming for Great Plains Dynamics GP – Introduction

If your organization deploys Microsoft Dynamics GP Great Plains ERP and you are thinking on connecting it to your eCommerce site, we would like to give you initial introduction – where to start digging GP, tools, integration options, limitations, pluses and minuses and others typical FAQ. Current version of Great Plains is 10.0, we assume that it is reasonable to be at list on version 9.0, prior to begin ecommerce connection project – otherwise you will be reprogramming your integration with version upgrade. If you are on older versions, especially on Pervasive SQL 2000/Btrieve or Ctree/Faircom (this might be the case if you are on GP 7.5, 7.0, 6.0 or earlier), we recommend you first upgrade to MS SQL Server based version (you should contact you MBS VAR and they will provide you with the migration tool and it is recommended that professional Great Plains consultant does the conversion)

1. Sales Order Processing module or SOP. This module is typically integrated with your e-commerce application. In eCommerce you create either SOP Order or SOP Invoice. The easiest scenario is to create order or invoice without inventory items allocation, this is especially recommended if you are trying to program integration in SQL stored procedures

2. Great Plains tables structure. This is one of the first questions, which we hear from developers. You should login GP, depending on version, we will give you the path for version 10.0: Microsoft Dynamics GP->Tools->Resource Description->Tables. Tables are grouped by GP series: Financial, Sales, Purchasing, Inventory, etc.

3. Microsoft Dexterity technology. You should be aware that if you populate GP table records, you should treat GP business logic accordingly. The most important is treating GP Dexterity business logic, which is validated when Great Plains client application tries to read records, populated by you – if business logic is violated and could not be validated, Dexterity interface will error out and you will make GP ERP inoperable

4. eConnect. Yes, this is what you should consider to use whenever possible in e-commerce. eConnect core is set of SQL stored procedures, which allow you to create, modify, delete GP master records (customer, vendor, inventory item) and work transactions (such as SOP invoice, or SOP order), plus eConnect allocates invoice or order lines, so the limitation of topic one is not a problem here. What eConnect can not do is post individual transaction or SOP batch – this routine is left to GP operator by GP architecture

5. Posting Server. Alba Spectrum Posting Server allows you combine eConnect with autoposting directly from eCommerce application. Posting server is GP Dexterity application and should be installed on separate GP workstation (or your GP server, where you keep GP workstation with Posting server running). When deploying posting server – you will need to place approved batches to custom tables and posting server will take care of posting process