Magento – Extending eCommerce Beyond the Conventional

The internet has completely changed the lives of people all around the globe. Starting as a quick and reliable source of communication, it has now acquired a reputation of all-round assistance tool – offering almost every solution to the daily needs of the people. With the rising dependency of the people on the World Wide Web, the internet’s role in business operations and marketing has also increased. Companies worldwide now depend upon the internet for reaching to their customers, and for sales and profitability.

The introduction of eCommerce, or online shopping, has revolutionized not only business sales and marketing concepts, but has also changed the preferences and habits of the users and consumers. Since the dawn of 21st century, millions of people worldwide have switched to online shopping, owing to the convenience and facilities offered by it. With new advancements in the field of web development and designing, it has become very easy these days to create an appealing and highly user friendly shopping portal.

One of the most popular and highly used eCommerce development platforms in all parts of the world is Magento. The software has become the first choice of web developers across the globe, and the reasons are simply too many. Some of the amazing features which make Magento a premier eCommerce development platform are discussed here.

No Limits to Creativity

Magento was designed to meet the contemporary and dynamic needs of the businesses, and this is why it offers a limitless approach to designing and development. The software offers endless features and facilities to assist in getting the best shopping portal for any kind and size of business. It provides a user friendly interface, and drag and drop features for quick and smart web development. The ease of access and use offered by Magento is what has made it a popular choice amongst companies and developers.

Versatility in Use

With Magento, possibilities are simply unlimited. The software enables you to create a series of applications and portal for eCommerce and online marketing. Not only the shopping portal or website, the platform is a perfect way to create payment gateways, product catalogues and other contemporary marketing tools. The software is easy to use, and versatile in its approach. With smart Magento developers, you can enjoy incredible shopping portals, product catalogues etc. There are a number of outsourcing companies offering effective Magento development services for businesses of all kind.

Integrations and Add-Ons

Magento CE offers a ton of third-party integrations. You’ll find lots of free add-ons (as of the date of this article, there were around 840), including a MailChimp integration and the Facebook Connect and Like Free integration. Additional fee-based extensions can run from 99¢ up to $8000.

Payment Processing

Magento integrates with a slew of payment gateways, including PayPal,, and 2Checkout. While you can accept purchase orders and money orders with Magento CE, you won’t be able to offer gift cards or store credits.

Search Engine Optimization

One of the amazing features of Magento that makes it a popular choice worldwide is its SEO friendly development structure. Businesses undertake search engine optimization activities to gain a higher visibility and outreach over the internet. Magento forms the base of internet marketing strategy by supporting SEO friendly development structure. Websites created with the help of Magento have the necessary elements and structure to get higher search engine result rankings. These portals can be pushed to excellent results with smart internet marketing efforts.

All these features and advantages make Magento a perfect choice for your business’s eCommerce portal. You can find a reliable company online and get excellent results at highly competitive prices. Get an enhanced outreach and increased profitability with an online shopping portal developed on Magento.

Questions to Ask Yourself When Setting Up eCommerce

With the release of every new technology, a new way to attract and retain customers is simultaneously born. Try explaining to someone before the introduction of smart phones and tablets, that one day they will be able to buy products not only from the comfort of their own PC at home, but also in public transport, while waiting for an appointment at the doctor’s office, or even on a treadmill at the gym. And with the recent introduction of wearable technology such as Google Glass among others, the eCommerce experience and shopper behavior is only going to further evolve.

When eCommerce first began to take off, typically the shopper would order a product online and wait four to six weeks for it to arrive. Today that model has been reversed. Individuals preview a number of different products on a number of different devices, reserving or buying online but picking the product up in person. It is killing two birds with one stone so to say. The shopper looks at merchandise when it’s convenient for them without having to take time out from their schedule to visit a store, not to mention eliminating the shipping and handling process completely.

Questions, Questions, Questions

If you are a retailer who is reading this, naturally you are concerned, quite discombobulated, and have many questions in respect to how you will keep up with the never ending cycle of technological advancements and fluctuating shopper behavior:

• Am I effectively engaging my target audience and how much should I invest in it?
• Am I getting the most use out of my customer databases?
• How can I predict customers’ behavior?
• How can I offer customers the products they want but weren’t aware of the fact until they were shown to them?
• What can I do to improve my online business’ visibility?
• How user friendly is my on-line platform?
• How can I increase the number of visitors to my site and keep them there for longer than 10 seconds?

Who holds the key?

The best ally a retailer of any product can have against volatility in today’s market is a reliable technology partner who is constantly informed about the changing market trends and is always able to offer the right solutions at the right time, before it is too late! There is a reason for the saying, “Knowledge is power.”

eCommerce and client orientation. How to combine two terms?

The rapidly transforming industry makes a retailer confront the issue of how to stay relevant and keep pace in such situation. Moreover new tendencies and technologies that appeared recently the entrepreneur pay more attention to client orientation of their services. For example would you really buy new iPhone or MacBook if you had to lose half an hour of your expensive time while searching on their tangled website? I bet that you won’t. That’s why Apple services is extremely client oriented and even intuitive. As you may notice from your personal experience this approach works for both small firms and international enterprises. Isn’t it sweet when you come to a coffee shop next to your door and the barista knows which syrup you like the most in your latte? It is easy to focus business philosophy on the client’s needs when online shopping is not an option for your business. But now the status quo has changed.

So what is the most challenging point of eCommerce client orientation? To fit demands of the client you definitely should think of device diversity that is in every-day use. Think of it: even if your website is profitable, at some point your user will stand up from his PC and move along with his smartphone or tablet in hand that’s where all the troubles start for you. The chinese say: A good client doesn’t change shop in three years, a good shop doesn’t change clients in three years. So let’s see what is the best option for you to follow. OmniChannel is the key to your client’s heart and wallet. One of the ways to explain OmniChannel is: cross channel being done well’. But real OmniChannel goes well beyond this definition it’s not only understanding of customer needs it’s predicting of what your user has in mind. Allow customers to own their data and experience, then give them the ability to use it to guide creation and context of every future experience and you’ll reap the harvest of your efforts.

Hire Leading eCommerce Website Design Companies for Creating Your Online Store

eCommerce is the new movement of taking part in business online. As there are many people now shopping online, it has turned into a primary financial action in different aspects of the world. Concerning this pattern, eCommerce sites have taken the lead in the online world presently. The designing of this type of website deals with unique designing needs.

These sites are uniquely intended to encourage guests to buy products and stay longer on the site so they can spend more. It incorporates a business pertinent look and feel, mirroring the vision and reasoning of the business, a sorted out format and expert configuration, including proper navigation, conveying a clear and responsive client interface, having a market friendly content, and involving a basic checkout and uncomplicated shopping cart. You can integrate many professional gateway while developing these sites to guarantee smooth and bother free online payment.

Designing an eCommerce site is an expert assignment. The creation and designing of websites is not the work of novice designers. It requires exceptionally proficient and capable website designers to design an eCommerce website that can bring huge success.

Therefore, if you want to start a new venture or want to re-design your existing eCommerce site, then you have to hire a capable website designer. In this way, you can make sure that your project is in the safe hands of an expert.

An expert eCommerce website designer will have few effectively finished ventures to his or her credit. The designer should have enough introductions to all components of eCommerce website designing. The website designer may work freely or even as a member of a company that is particularly into designing proficient stores. The outcome that you have to expect either ways is an effective website that can draw prospective clients and convey your message across.

An eCommerce website designer is able and have the professional skills to consider his or her employment seriously. Most customers usually expect that designers will take up the complete responsibility of designing the website all the way. Their sole aim should on designing a website that conveys the imperative ROI and turns into a productive try.

The designer or eCommerce website design company should capable to guide the website from the development to the last integration of the website with the payment gateway. Additionally, the buying experience for the clients should portrayed a smooth way right from arriving on the site and picking the items to continuing to the checkout for payment. Clients should have their preferred capacity to pick a product easily.

Being an owner of a business, you should pick an eCommerce designer that can understand the tasks of designing an eCommerce store. What is important for the designer is a complete set of well-developed abilities that joins an intensive aptitude for design. Besides this, you have to hire an experience designer who is aware of the new trends so that he or she can use those trends to design the store, including the preferences and the expert principles that the target audience anticipates.

To summarize the article, with the eCommerce Website Designers in hand, you will be able to develop or get better business to acquire the rich rewards on the Internet.