Ecommerce Website Design Helps Add Revenue to Your Business

These days, every business wants to go global. Gone are the days when a business only used to sell in a confined geographical region. The introduction of ecommerce web development has allowed businesses to grow beyond boundaries and market their products and services to customers they could have never imagined before. This had led to an enormous increase in their revenues and growth in their popularity. The major reason behind this is this age of connectivity. Professional websites and social media have connected businesses to their customer bases like never before.

There are more ways to interact with customers and sell them products and services directly. Ecommerce websites have made this possible and have added tremendously to the expansion of businesses. With an online shopping portal, a business can not only dream to sell their products beyond seven seas but also realize that dream. This has multiplied revenue means incredibly and has allowed businesses to spread their functionality and their domain of expertise.

For example, a company that was making only paper till a year ago can now make other stationary items too, thanks to the quadrupled sales after getting an eCommerce website built. This way they have increased their domain of expertise. With the exponentially increased income from that multiplied product range, they can now think of venturing beyond their geographical boundaries and open offices, factories and outlets in different cities and even different countries. Such is the power and reach of eCommerce in today’s world.

Ecommerce web development is something you may have to invest in heavily in the beginning, but it also pays its dividends. If done properly, the same website that is built by investing good money in it can recover its money and break even within the first year, or even months. Now, what does “doing properly” mean? This means that you should never compromise on quality for the sake of cost. If adding a few dollars adds class and value to the website, then you should not hesitate for even a bit. You should never hold yourself back from splashing the cash for providing better user interface and user experience to your customers who will be using the website. You must ensure that the eCommerce website is highly user-friendly and everything they need while buying is available right there in front of their eyes. A good layout and a plethora of options and tools is always a plus.

That said, you must also first decide wisely whether your business needs an ecommerce site at all. In some cases, a well-built and simple mobile website will suffice, so it is better to research and find out what suits your business best. However, if you do eventually decide to go for ecommerce web development then make sure you make the website worth it.

Dos and Dont’s of Ecommerce Solutions

Ecommerce has gained popularity in past couple of years because of its availability and user-friendliness on the internet. However, if you are considering getting best ecommerce solution, you have to take care of some dos and dont’s of ecommerce solution:

Do’s of ecommerce solution

It is recommended that the process of buying products online, adding items to cart and check out must be easy and user-friendly. The number of clicks from selecting the product till the time payment is made must be less, as sometimes potential customers lose their patience if they have to go through various complex tasks for making purchase online. It is recommended to provide step by step instructions on how to proceed to purchase online. This is going to help customers a lot.

The information on the website must be kept simple and precise- which customers can easily understand, such as price description, shipping details and price information must be displayed clearly on the website. The graphics used for displaying the products must be matching with the actual products so that customers are able to get an idea of what they are going to get afterwards.

In case, some products are out of stock, the information must be provided to the customers on the home page or along with the product details. Some ecommerce solution provides the information at the time of check out which may leave the customers frustrated and they will never return on your website.

Dont’s of ecommerce solution

It is recommended not to use heavy files for making the display of the products as they will take time to load and people may not wait for long to watch and select the product. It is directly associated with the performance of the website and it takes time to load a page.

You must not use any splash page for an introduction to the website as people will just close them and they will be lost in finding the actual website. This is the worse ecommerce solution provided.

It is not recommended to use frames for the navigating the products. Some people use old computers which restrict the frames and hence these potential customers will not be able to see the products on your website and hence hampers the business online. In order to give the proper directions; it is recommended to name the links properly on the website so that visitors are able to figure out where they will land on clicking these links.

Above mentioned are some of the rules and tips to get a best ecommerce solution for your website and hence business. It is suggested that you need to research more on ecommerce solutions available so that you can get better results. There are various websites available which offer you affordable ecommerce solutions. You can get in touch with some of them and make your decision so that the products and services can be sold online. Every business is based on some strategies and for making your business successful online, you have to follow some set of rules and instructions.

5 Trends That Influenced the eCommerce Market in India, in 2014

The eCommerce industry in India has seen a remarkable boon, with the introduction of a great number of online retail stores, in the past few years. Moreover, through clever and rigorous promotional campaigns, these online stores have managed to tap into a large part of the Indian populace, which has gradually opened up to the concept of online shopping, and is finally letting go of their so called “cant-touch-wont buy” mentality. In fact, as per Flipkart, 2013 saw almost 80% increase in the eCommerce business in India. However, the emergence of so many eCommerce firms has created a cut-throat competition in the web market, forcing these online retailers to introduce new strategies and services, to not only lure in more customers, but to also keep them interested and invested in their brand for a longer time.

For this precise reason, the year 2014 saw the advent of a string of new trends, which played a notable role in increasing the popularity and reach of many eCommerce biggies like Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, among many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to increase their customer base, by huge numbers.

Mobile Shopping

This concept was introduced as an extension of websites going responsive, I.e mobile and tablet friendly. Since more number of Indians have access to cell phones as compared to computers and laptops, mobile shopping was a trend that definitely held enough appeal to coax customers into doing their shopping from online retailers.

Same Day Shipping Policy

One of biggest downsides of online shopping is the amount of time it takes for the product to reach the customer. To counter this issue, many online retailers introduced the ‘Same Day Shipping’ policy on a whole range of products to pacify this particular customer woe. If the users knew that their product would be shipped on the same day as it was ordered, they were more likely to shop from the website that offered this service, rather than from those which didn’t.

Quality, Target-Driven Content

After Google made it compulsory for eCommerce websites to include only exclusive content which was relevant to the products and services being offered by them, majority of the retailers were forced to include quality content in the form of original blog posts and videos on their websites, in order to enable better link-building and improve their search engine rankings.

Cash On Delivery Policy

Perhaps the most popular trend among all, the introduction of the cash-on-delivery policy was a daring move adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not comfortable with net banking, this policy also provided a testament for the authenticity of the website and its products.

Big Money-Saving Shopping Festivals

Although they are not an entirely new concept, the online shopping festivals were still one of the biggest baits when it came to pulling in customers to various eCommerce retailers. By offering attractive discounts and sale offers, especially during festival seasons, many of the big online stores like Flipkart, Amazon and SnapDeal drew in huge numbers of online shoppers to their websites, in 2014.

Apart from these, there were other small yet consequential trends that made 2014 a good year for the eCommerce industry in India. All in all, it is safe to say that the introduction of new trends, combined with the positive attitude of people towards online shopping, will certainly bode well for our growing eCommerce market in the coming years.